A Radically New Perspective for Leaders and Innovators
By Ashkan Fardost
"Most people who talk about digitalization are actually talking about digitization: the process of turning an analog process into a digital one. It’s usually about making an app, starting ad campaigns on Facebook, launching a gimmicky VR project, or connect stuff to the internet. Same old processes, but in a digital format.
But digitalization is something completely different, according to Ashkan: it’s about how digital technology—and the internet—radically transforms human behavior and creates new expectations. Because humans who grow up in the internet era have a radically different worldview and approach to how they want to live, work, create and realize themselves. And it’s not until you start observing this transformation from the human perspective that you can draw conclusions about how it will affect your industry, your job and your future.”